Achieved 86% Instagram Growth in Just 3 Months
5
minutes read
18 November 2025
Shaping modern experiences
Yovanda C.
Client
Active Plus
Date
November 18, 2025
Service
Social Media Management
website
Instagram
THE CHALLENGE
Active Plus, a New York City nonprofit promoting fitness, wellness, and personal growth for underserved youth, needed a stronger social media presence to fuel its growth. Although the organization was running impactful programs throughout the city’s school system, it wasn’t capturing or sharing its success online, missing valuable opportunities to showcase its impact to potential donors, schools, and partners. Although it was serving hundreds of students weekly, their Instagram account had fewer than 1,000 followers and minimal engagement. Their goal was to use social media to highlight program outcomes, attract donor interest, and expand their reach across NYC’s boroughs. They just needed the right partner to make it happen.
THE SOLUTION
Active Plus partnered with Eiro37 to design a results-driven social media strategy centered on its mission and positive impact on the youth and communities of New York City. Our team collaborated closely with the founder, board members, videographer, and program managers to develop content by:
- Audit existing content and develop a storytelling framework tied to their mission.
- Build a monthly content calendar with campaigns and content buckets aligned to organizational goals.
- Use analytics to identify audience demographics, engagement patterns, and best posting times—optimizing for reach and resonance.
THE RESULTS
Within just three months, Active Plus achieved an 86% increase in organic Instagram reach, laying the foundation for significantly higher visibility and engagement among key audiences. This expanded reach drove greater donor and investor interest, enabling citywide growth and earning the distinction of ringing the bell at the New York Stock Exchange.
At the time, social media allowed us to connect more deeply with our community and students digitally, especially during a period when so much was limited due to COVID. Your efforts gave Active Plus visibility, engagement, and a sense of presence that helped us continue building relationships when in-person interaction wasn’t possible.- Tarik Kitson, Founder of Active Plus
Build your brand’s visibility and credibility with our social media marketing services. Book an intro call today.
SOCIAL IMPACT:
Tap to see how Active Plus showcased its success with a winning social presence
Tarik K.
FOUNDER OF ACTIVE PLUS
Working with Eiro37 was an outstanding experience. What stood out most was the high-quality content—everything from graphics to video reels consistently reflected our brand’s voice while remaining engaging and visually sharp. Eiro37 brought strategic, creative ideas to the table that helped us communicate our mission more effectively to our audience.
Overall, Eiro37 truly understood our goals and tailored the strategy to support them. They weren't just a content vendor—they were a partner in advancing our mission. We'd absolutely recommend their services to other organizations looking for smart, impactful social media support.
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KELCI E.
Marketing Coordinator at Nachawati Law Group
As an in-house marketing coordinator, working with Yovanda and Justin was always the highlight of my day. Their creative spirits and problem-solving attitudes made for a seamless experience and a successful website launch!
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