Building a Multi-Channel Marketing System That's Driving 247% Growth
THE CHALLENGE
Since 2013, YTexas has been the premier business network for companies relocating, expanding, and growing in Texas. Their exclusive, intimate network brings high-growth organizations into the same room as CEOs, government officials, and executives from companies like Intel, Texas Instruments, and Texas A&M. All with the goal of forging the partnerships that lead to growth in the Lone Star State.
With a regional event series spanning multiple Texas cities, they were looking for a strategic partner who could develop a digital marketing system, deliver event content same-day, and ensure every piece of content served a clear business purpose.
THE SOLUTION
YTexas partnered with Eiro37 to build a full digital marketing operation. Operating as an embedded strategic partner, we work directly alongside the CEO on positioning, messaging, and executive LinkedIn presence to ensure every viewer's touchpoint with the brand reflects a consistent and authoritative voice.
Our team has developed a system built around three priorities:
- Approaching every event as a content opportunity, capturing photography and video specifically designed to fuel digital marketing initiatives
- Delivering same-day event coverage to immediately promote the event, its speakers, and attendees across social media
- Building a post-event content system that extracts momentum from every event and extends it across social, email, and beyond
THE RESULTS
In the first 30 days, YTexas's LinkedIn presence is seeing consistent growth, entirely organic with no paid spend. Event content produced through our repeatable system is being repurposed across email campaigns, the YTexas website, and member communications, extending the value of every event well beyond the day itself.
Developing repeatable processes is enabling same-day delivery of event coverage that allows YTexas to immediately showcase each event and acknowledge attendees and speakers.
Beyond the social media metrics, the content strategy is delivering an outcome that matters most to a membership organization. According to the CEO, the LinkedIn presence is making YTexas members feel like they are part of something bigger, and that sense of belonging positively impacts membership retention. That impact is already showing up where it matters most, membership is growing.
That same strategic foundation of clear positioning and consistent messaging is carrying into email, with both event campaigns outperforming industry benchmarks on open rates and click-through.
Before Eiro37, marketing decisions were made on the spot. Now we have a strategic partner who helps us think through every opportunity, from how we position our brand to how we follow up with our community after every event and webinar. We are now moving toward a more intentional, coordinated presence that reflects who YTexas truly is and is already driving membership growth.- Ed Curtis, CEO
If you are looking for a strategic partner to build your digital marketing operation, book a complimentary call today.
SOCIAL IMPACT:
Tap to see how Active Plus showcased its success with a winning social presence
30 Days. 100% Organic. Zero Paid Spend.
+247%
Impressions
+437%
Reactions
+222%
Comments
+116%
Reposts
Eiro37 brings both marketing expertise and hands-on creative production to every event, and that combination influences not just how we capture the moment, but how we package content for social media and all digital marketing campaigns.
Working with Eiro37 was an outstanding experience. What stood out most was the high-quality content—everything from graphics to video reels consistently reflected our brand’s voice while remaining engaging and visually sharp. Eiro37 brought strategic, creative ideas to the table that helped us communicate our mission more effectively to our audience.
Overall, Eiro37 truly understood our goals and tailored the strategy to support them. They weren't just a content vendor—they were a partner in advancing our mission. We'd absolutely recommend their services to other organizations looking for smart, impactful social media support.
As an in-house marketing coordinator, working with Yovanda and Justin was always the highlight of my day. Their creative spirits and problem-solving attitudes made for a seamless experience and a successful website launch!
