Building Brand Positioning and Content Infrastructure for a Growing B2B Data Company
THE CHALLENGE
Dataflos provides a modern data function for lean teams, delivering engineering, intelligence, and automation as a monthly partnership. They connect fragmented systems, automate and orchestrate workflows, accelerating operational outcomes. With a track record of delivering measurable results, including helping a client scale revenue from approximately £2M to £3M, the team was at a point of expansion and needed a digital presence that could support that growth.
Prior to partnering with Eiro37, Dataflos was building its LinkedIn presence through a mix of organic content and paid sponsored campaigns. As the team shifted focus toward a more targeted organic content strategy, Eiro37 came in to build and execute that foundation, ensuring the executives and decision makers who benefit from Dataflos have a clear and consistent view of the company and its expertise.
THE SOLUTION
To support its expansion, Eiro37 is building a thought leadership foundation. Our team works alongside the Principal Lead, Strategic Growth Advisor, and Director of Business Development on positioning, messaging, and content strategy to ensure every piece of content reflects the expertise and mission of the team.
That foundation is built around four priorities:
- Supporting the Principal Lead's LinkedIn presence through a dedicated content strategy that extends Dataflos's brand reach and positions him as a trusted voice in the healthcare data space.
- Positioning the leadership team around their expertise in healthcare data, AI, and fractional data leadership so the people behind Dataflos become as recognizable as the work they deliver.
- Developing narrative pillars that focus every piece of content on healthcare data decision makers, giving each post a clear purpose and a specific audience.
- Incorporating sales insights directly into content development, so messaging reflects real conversations happening in the market rather than assumptions about what the audience needs to hear.
THE RESULTS
Consistency was the first foundation we built. In the first few months, Dataflos's LinkedIn presence is seeing consistent growth, entirely organic with no paid spend, and the brand now has a predictable, active presence that compounds over time.
The content strategy is already attracting the decision makers and thought leaders within the team's ideal client profile. A faculty member affiliated with the WHO and a leading UK research institution engaged directly with the content.
As the team continues to showcase its breadth of experience and insights from client work and the industry, the LinkedIn presence is becoming a channel that informs potential client research, builds trust, and opens doors, all with the goal of connecting Dataflos with the organizations that need clarity in their data, ownership of their outcomes, and insights that tell them which levers to pull.
We had tried LinkedIn writers previously but they didn't quite understand our brand or our objectives. Working with Eiro37, right from the outset they made sure to sit with each of our leadership team, understand the space, what our business does, and what our objectives were. I knew they were the right partners after seeing them work in a very similar methodical and qualitative way that we would expect from ourselves. Since Eiro37, has come onboard, our content has significantly improved. External feedback has shared that they enjoy our posts and are wondering what our change has been. - Kitan Ogunfeibo, Principal Lead
74 Days. 100% Organic. Zero Paid Spend.
+108%
Organic impressions
+172%
Clicks
+38%
Average engagement rate
SOCIAL IMPACT:
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Eiro37 challenges us to stand behind our value proposition - and express that in a clear and concise manner through our brand.
Working with Eiro37 was an outstanding experience. What stood out most was the high-quality content—everything from graphics to video reels consistently reflected our brand’s voice while remaining engaging and visually sharp. Eiro37 brought strategic, creative ideas to the table that helped us communicate our mission more effectively to our audience.
Overall, Eiro37 truly understood our goals and tailored the strategy to support them. They weren't just a content vendor—they were a partner in advancing our mission. We'd absolutely recommend their services to other organizations looking for smart, impactful social media support.
As an in-house marketing coordinator, working with Yovanda and Justin was always the highlight of my day. Their creative spirits and problem-solving attitudes made for a seamless experience and a successful website launch!
Yovanda’s sense of organization and ability to listen were invaluable. Being creative, I can have many ideas, but the downside is being scattered. Her rigor and human qualities brought clarity and balance, making the collaboration both pleasant and effective.
