CelebrASIAN 2026: A Creative Library for USPAACC
THE EVENT
The US Pan Asian American Chamber of Commerce Education Foundation (USPAACC) is the most established and largest organization representing Asian American businesses in the U.S., with a track record spanning more than 40 years. Each year, CelebrASIAN, its national conference, brings entrepreneurs, executives, and corporate partners together from across the country for three days of programming, awards, and high-level networking.
This year, USPAACC partnered with Eiro37 for corporate event photo and video coverage across all three days of CelebrASIAN 2026, covering an entire floor of meeting spaces at the Renaissance Dallas at Plano Legacy West Hotel, from the Legacy Grand Ballroom to breakout rooms named for cities across Asia. Working from a production plan, the team captured keynotes, award ceremonies, and sessions like 1-on-1 Business Matchmaking, bringing together corporate executives with small business owners from across the country.
Throughout the conference, the team held a sub-24-hour turnaround, delivering day one's recap and social-ready images before day two began and keeping that pace for the rest of the event. Along the way, they also found opportunities beyond the contracted scope, pulling aside attendees for interviews that added unplanned depth to the event recap videos. USPAACC received a full creative library from the conference, with images and video already appearing across their social channels and hundreds more in reserve for future use, from website updates and blog content to social posts and potential ad creative.
Three Days. One Floor. Same-Day Turnaround.
300+
Edited event photos
60 sec
Sizzle reel
2.5 min
Event recap video
<24 hrs
Turnaround per day
SOCIAL IMPACT:
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Eiro37 challenges us to stand behind our value proposition - and express that in a clear and concise manner through our brand.
Working with Eiro37 was an outstanding experience. What stood out most was the high-quality content—everything from graphics to video reels consistently reflected our brand’s voice while remaining engaging and visually sharp. Eiro37 brought strategic, creative ideas to the table that helped us communicate our mission more effectively to our audience.
Overall, Eiro37 truly understood our goals and tailored the strategy to support them. They weren't just a content vendor—they were a partner in advancing our mission. We'd absolutely recommend their services to other organizations looking for smart, impactful social media support.
As an in-house marketing coordinator, working with Yovanda and Justin was always the highlight of my day. Their creative spirits and problem-solving attitudes made for a seamless experience and a successful website launch!
Yovanda’s sense of organization and ability to listen were invaluable. Being creative, I can have many ideas, but the downside is being scattered. Her rigor and human qualities brought clarity and balance, making the collaboration both pleasant and effective.
